The power problem.
We want to create the change our industry needs – and do it from within our industry.We don’t want to be disrupted by big tech, caught out like the music industry was by iTunes….
Architects are important, but haven’t always been very good at making it obvious how important we are, and why.Over the last decades, the profession has been fragmented and whittled away – losing influence and impact and getting tied up in bureaucratic systems and approaches that have more to do with easing procurement and dispersing risk than with getting the best results for clients.. We believe that the role of the architect is – or should be – pivotal to the success of built environment projects.That’s what the job is – or should be – and architects should be allowed to do their job to the best of their abilities.
We shouldn’t be packaged up and commoditised.We’re fighting back!.
How is the Creative Technologies team shaping the future of design automation at Bryden Wood and why is it such a good fit with the company ethos?.
Bryden Wood is the perfect place for this team, not least because of a happy coincidence of purpose.Design to Value.
This ensures that both the projects undertaken, and solutions developed, are right for the client and deliver maximum value.Incremental, iterative design, constant close collaboration with stakeholders and openness to change are key to this.. Tanya works closely with stakeholders to identify the business need and value drivers for projects, and to define their overall scope.
She then brings together and manages multi-disciplinary, multi-national and multi-organisational teams to quickly identify and develop value-adding, innovative solutions.Minimising initial CapEx, OpEx and project risk, by designing, modular, flexible and expandable solutions, is a recurring theme.Andrew Pearson is a.